M&M's Says Knife Rights Logo Not 'Family Friendly'

Knife Rights, an Arizona-based organization dedicated to providing knife owners with an effective voice to influence public policy, is currently embroiled in a battle with the M&M’s brand over that company’s rejection of promotional packages of M&M’s candy bearing the Knife Rights logo.

According to KnifeRights.org, Knife Rights placed an order for the candy through M&M’s Business to Business department. Four days later, they received a call from an M&M’s customer service representative named Christian, who told them that their order had been rejected on the grounds that the word Knife was not ‘family friendly.’

“We asked for a confirmation in writing of what he had told us, but when that was not forthcoming, we sent an email to him confirming the conversation we had and asking the company to correct anything that wasn’t factually correct,” Knife Rights said. “Shortly thereafter, Christian’s supervisor, Kathy, called. We had a similar conversation with her, to no avail, and again asked that they confirm that they were rejecting the order for the reasons both Christian and she provided, that “knife” was not ‘family friendly.'”

The company then received an email which read: “Thank you for your email and allowing us to respond to your concern. We would like to confirm that we have received and processed your request to cancel your order. We are sorry to hear that you are cancelling your order and hope to have an opportunity to make your next event more special with personalized MY M&M’S Chocolate Candies.”

Knife Rights said they never cancelled the order. In actuality, it was M&M’s decision to cancel the order. “It was your company decision to cancel the order because you object to the name and mission of our civil rights organization,” Knife Rights said in their reply email to M&M’s.

As a result, Knife Rights announced they would cease to use any products made by Mars, Inc (M&M’s parent company), including M&M’s, Milkey Way, Altoids, Life Savers, and many more. A full list of Mars, Inc products can be found here.

Knife Rights is encouraging people to make their voice heard if they disagree with the word ‘Knife’ not being ‘Family Friendly.’ M&M’s can be contacted at 1-908-852-1000 (only M-F 9:00-5:00) or via email using the form at: https://www.mms.com/us/contact. Or, at http://www.facebook.com/mms