Incredible optics are nothing new for Bushnell, as the company has been in the business for more than 60 years.

Bushnell brings pure speed and precision with its new G-Force DX laser rangefinder.

Featuring a second generation Extreme Speed Precision (ESP) processor and enhanced Vivid Display Technology (VDT), the G-Force DX raises the bar on performance.

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The G-Force DX also features six power magnification and ranging capability up to 1,300 yards. With half-yard accuracy and 1/10-yard display precision from 5-125 yards and +/- one-yard accuracy beyond 125 yards, G-Force DX offers unmatched accuracy.

The laser rangefinder includes two patented Bushnell technologies: Angle Range Compensation (ARC) and VDT.

ARC technology accounts for both uphill and downhill terrain angles when calculating the distance to the target, providing the user with precise shot angle information (from -90 to + 90 degrees) and true horizontal distance in bow mode or precise holdover data (MOA, Mils or inches) in rifle mode.

The redesigned VDT features four brightness levels and a 15 percent brighter display.

Built from a machined metal housing and covered in durable rubber armor, the unit is fully waterproof and field-ready. Each lens is protected with the patented RainGuard HD technology, which provides a permanent barrier against moisture and a clear sight picture in inclement weather.

The G-Force DX laser rangefinder has a built-in tripod mount and includes a neck strap, carrying case and CR2 battery. Available in gun metal grey and Realtree Xtra, the G-Force DX has minimum advertised prices (MAP) of $399 and $419, respectively.

For more information on the G-Force DX laser rangefinder and other products from Bushnell, please visit Bushnell.com.