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Origin Story: The History of VersaCarry

In the crowded world of firearms accessories, standing out is no small feat. Yet, VersaCarry has carved a unique niche for itself, becoming a go-to brand for gun owners who value both innovation and practicality. From its humble beginnings to its rise as a trusted name in the industry, their journey is one of ingenuity, dedication, and an unwavering commitment to quality. Let’s dive into the history of VersaCarry, a holster manufacturer shooters around the world trust, explore how the company grew into the brand we know today, and take a closer look at some of their most popular offerings.

History of VersaCarry

Every great company starts with a spark of inspiration, and Versacarry is no different. The story begins with Justin Sitz, a Texas native with a passion for firearms and a knack for problem-solving. Frustrated with the existing holster options on the market—many of which were bulky, uncomfortable, or simply didn’t fit his needs—Sitz set out to create something better. His goal was to design a holster that was minimalistic, comfortable, and versatile, while still offering a secure carry. 

The breakthrough came in 2010 when Sitz developed the original Versacarry holster. What made it different was its simplicity: a holster that didn’t rely on traditional methods like clips or loops. Instead, it used a unique design that allowed the firearm to be secured inside the waistband with minimal material and maximum discretion. This approach was revolutionary, offering an ultra-slim profile that was almost invisible under clothing, while still providing a secure and reliable carry option.

Carrying outside the waistband.

The Original VersaCarry

The original Versacarry holster was an immediate hit among those who tried it, and it wasn’t long before word began to spread. Gun owners appreciated the design’s simplicity and functionality, and the demand for Sitz’s innovative holster began to grow. Recognizing the potential of his creation, Sitz officially founded Versacarry in 2011, with a mission to provide high-quality, American-made holsters that catered to the needs of everyday carriers.  The company’s early success was driven by a combination of word-of-mouth marketing and the company’s commitment to customer satisfaction. Sitz understood that a holster wasn’t just a product—it was a critical piece of equipment that gun owners relied on for safety and peace of mind. This understanding drove the company’s approach to design and manufacturing, focusing on using the best materials, ensuring rigorous quality control, and listening to customer feedback.

As the company began to gain traction, Sitz faced the challenges that come with rapid growth. Scaling up production to meet the increasing demand wasn’t easy, but Sitz was determined to keep the company’s operations in the U.S. to maintain strict quality control standards. Expanding their manufacturing capabilities, investing in state-of-the-art equipment, and hiring skilled workers who shared the same commitment to craftsmanship.  During this period of growth, VersaCarry also expanded its product line, introducing new holster designs and accessories that were built on the original concept. These innovations included the addition of leather accents, more ergonomic designs, and options for different carry styles, all while maintaining the minimalist aesthetic that had become the brand’s signature. Each new product was designed with the same principles that had guided the creation of the first holster: simplicity, functionality, and quality.

Leather magazine holder from VersaCarry.

A Growing Industry Company

By the mid-2010s, VersaCarry had established itself as a formidable player in the firearms accessories market. The company’s products are now available in gun stores across the country, and its reputation for innovation and quality was well-earned. But what set them apart was their ability to connect with their customers on a personal level. Sitz and his team were active in the firearms community, attending trade shows, engaging with customers on social media, and always seeking feedback to improve their products.  This customer-centric approach paid off. They developed a loyal following among gun owners who appreciated the company’s dedication to making products that were not only effective but also comfortable and easy to use. The brand’s commitment to customer satisfaction was evident in every interaction, from the design process to post-purchase support.

Fast forward to today, and VersaCarry is synonymous with quality and innovation in the holster industry. The company has continued to expand its product line, offering a wide range of holsters and accessories that cater to different carry preferences and firearm types. Remaining true to their roots, all products are still proudly made in the USA.  Among VersaCarry’s most popular items is the Comfort Flex Deluxe Holster, a perfect example of the company’s evolution. This holster combines the minimalist design of the original VersaCarry with advanced features like a padded back for enhanced comfort and an adjustable retention system that allows users to customize the draw tension. It’s a holster that’s as comfortable as it is functional, making it a favorite among those who carry it daily. 

Leather and kydex holster from VersaCarry.

Fan Favorites

Another standout is the Compound Custom IWB Holster, which merges the flexibility of leather with the rigidity of Kydex. This hybrid design offers the best of both worlds, providing a secure fit and a comfortable carry experience. The Compound Custom is a testament to the company’s ability to innovate while staying true to the principles that made the brand successful in the first place.  Their Revolver Holster line is also highly regarded, particularly among revolver enthusiasts who appreciate the blend of classic styling with modern functionality. These holsters, along with their selection of belts, magazine pouches, and more offer a secure and stylish carry option, proving that VersaCarry’s commitment to quality extends to all types of firearms.

Their journey from a simple idea to a leading brand in the firearms industry is a testament to the power of innovation, hard work, and a deep understanding of the needs of gun owners. Justin Sitz’s vision of creating a better holster has grown into a company that sets the standard for quality and customer satisfaction in the industry. As VersaCarry continues to evolve, one thing remains certain: the brand will always be dedicated to providing gun owners with the best possible carry solutions, just as it has from the beginning.

Belt from VersaCarry.

Market Leader

The success of VersaCarry is not just a story of business growth; it’s a story of commitment to excellence and a passion for serving the firearms community. Whether you’re a longtime fan of the brand or just discovering it, their products offer a blend of innovation, craftsmanship, and reliability that’s hard to match. As the company looks to the future, gun owners can rest assured that VersaCarry will continue to lead the way in holster design, always with an eye toward what’s next while honoring the traditions that have made them who they are today.

For more info, visit versacarry.com.

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